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Free website concept · Checked by Jordan

See your new website before you pay a cent.

Eddy redesigns your whole website from your real content, and Jordan checks it. See the preview free. If you go ahead, setup is $0.

$0 setup, from normally $129 $77/mo for your first 12 months, then $129/mo. 12-month minimum. Launch offer: Limited spots, 10 remaining. Drafted by Eddy, checked by Jordan

Eddy is ready when you are.

Free concept, no obligation.

Sample · Fictional business, for illustration

Where should Jordan send it?

We'll only email you about this concept. Privacy

  • No templates. Built around your business
  • $0 setup · your concept is free to keep

What you receive

Step 1: Eddy redesigns your whole website.

Drag to preview what a full redesign looks like. Same business, same words and photos, a clearer structure. This café is fictional. Your concept starts from your real site.

Sample: local café (fictional)

harbourlanecafe.com.au
← Before After →
  • 1

    One clear message above the fold, not a welcome note.

  • 2

    One obvious action that suits how customers actually buy.

  • 3

    Hours and location visible on a phone at a glance.

  • 4

    Structured for search, with real pages instead of a PDF menu.

Request a free concept

Your preview is free. Drafted by Eddy, checked by Jordan.

Our work, before Eddy

Six years looking after one venue's website.

Rated 5 stars on Google

White Barn Pokolbin website homepage today: a couple with sparklers outside the barn Now · whitebarn.com.au White Barn Pokolbin · Hunter Valley From brochure website to digital booking platform. Read the case study

6 yrs on one site

Then · 2020A brochure website

Now · 2026A booking platform

  1. 2020Foundation
  2. 2021More depth
  3. 2022Open Days and a 3D tour
  4. 2023Real weddings
  5. 2024Smarter enquiries
  6. 2025New lines of business
  7. 2026Platform redesign
The same site, improved every year since 2020. Drawn from the case study's timeline.

82% of White Barn's visitors are on mobile, so every change is designed phone-first.

“For the past six years, our website has been in their hands, and we couldn't be happier. They keep our site modern, professional, and performing at its best, while always being responsive, knowledgeable, and easy to work with.”
Sue McCollWhite Barn Pokolbin

How it works

Meet Eddy, your website's caretaker.

Eddy is AI, built by Elphick Digital to look after your website. Eddy designs your concept, keeps your site running and drafts every change. Jordan, a chartered engineer, checks the work before anything reaches you or goes live.

  1. 1

    Eddy redesigns your whole site, checked by Jordan.

    $0 setup, launch credits included.

  2. 2

    Then Eddy looks after it every month.

    Hosting, care and the changes you ask for, each one checked by Jordan.

Jordan Elphick

The person who checks Eddy

Drafted by Eddy. Checked by Jordan.

Eddy does the drafting. Jordan, a Chartered Professional Engineer, checks every concept and every change before it reaches you or goes live. If something isn't right, a person fixes it.

One person signs off
Jordan checks everything Eddy drafts. No account managers, no handoff chain.
Engineer-led
Architecture decisions shaped by real systems work.
Built for you
Never an off-the-shelf theme with your logo swapped in.

More about Eddy

Every month, on every plan

Step 2: Eddy keeps improving it.

After launch, Update Credits cover the changes you ask for: one credit is one change to one section. Eddy pays $89 a change, Super Eddy includes 2 a month and Eddy Max 3 a month.

  • Keeps your site running

    Hosting, SSL, daily backups, uptime watch, and broken-link and form fixes.

  • Keeps it secure

    Security watch and updates.

  • Makes your changes

    Ask in plain English, and they go live within 2 business days once Jordan checks them.

  • Improves it (Super Eddy and Eddy Max)

    A headline test, one drafted improvement and 4 Google Business Profile posts a month.

  • Tells you what it did

    A plain-English health note every month: “Here's what Eddy did on your site in October, checked by Jordan.”

Example

Here's what Eddy did in October, checked by Jordan.

  • Backed up your site every night
  • Applied 2 security and Laravel updates
  • Changed your opening hours for the long weekend (free)
  • Tested a shorter enquiry form on the contact page
  • Posted 4 Google Business Profile updates
Example report for a fictional Super Eddy client. Careful work every month. No promises about rankings or enquiries.

Plans · All prices in AUD

A full redesign first. Then Eddy looks after it.

Every plan starts the same way. Eddy redesigns your website, Jordan checks it, and it goes live with $0 setup. After launch, your plan keeps the site running, and Update Credits cover the changes you ask for.

A pay monthly website: 12-month minimum, then month to month with 30 days' notice. The price is the total; nothing is added on top.

Licensed while you're subscribed. Want to own it outright? Buyout available any time.

40% off your first 12 months. Limited-time launch offer. Limited spots, 10 remaining

Eddy

Keeps your site healthy.

Normally $129Launch offer price $77/mo

for your first 12 months, then $129/mo

Full redesign included: 18 launch credits (about 6 pages) · $0 setup

Then changes $89 each

  • Hosting, SSL and daily backups
  • Uptime and security watch, and updates
  • A monthly plain-English health note
See everything in Eddy
  • Broken-link and form fixes
  • Speed and accessibility fixes, drafted by Eddy each month
  • Pay per change: $89 per Update Credit
  • A fresh redesign included after 36 continuous months
Recommended

Super Eddy

Improves your site every month.

Normally $249Launch offer price $149/mo

for your first 12 months, then $249/mo

Full redesign included: 30 launch credits (about 10 pages) · $0 setup

Then 2 Update Credits a month

  • 4 Google Business Profile posts a month
  • 4 social posts a month (Facebook and Instagram)
  • Review requests (link and template)
See everything in Super Eddy

Everything in Eddy, plus a monthly improvement pack. You can ask for more, too:

  • A monthly headline test, with an honest report when a result isn't clear
  • A monthly enquiries report (forms, bookings and chat leads, with phone and email taps shown separately)
  • One drafted improvement a month
  • A monthly SEO tune-up
  • Lead reply drafts (Eddy drafts a reply to each new enquiry; you send it from your own email)
  • 2 Update Credits a month for anything else you need
  • A fresh redesign included after 30 continuous months
  • Google review reply drafts Coming soon

Eddy Max

Every skill Eddy has, plus a quarterly strategy report.

Normally $499Launch offer price $299/mo

for your first 12 months, then $499/mo

Full redesign included: 45 launch credits (about 15 pages) · $0 setup

Then 3 Update Credits a month

  • Everything in Super Eddy, plus:
  • Competitor watch alerts
  • Rankings and local SEO tracking
See everything in Eddy Max
  • Directory listing checks (name, address and phone kept consistent across local directories)
  • 8 social posts a month (Facebook and Instagram)
  • A landing page or campaign each quarter
  • A seasonal content calendar
  • A quarterly strategy report with next steps
  • Eddy after hours included
  • A full redesign refresh every 24 months
  • 3 Update Credits a month for anything else you need
  • Includes $326 a month of add-ons
  • Google review reply drafts Coming soon
Add-on · Eddy and Super Eddy

Eddy after hours

Answers after-hours questions from your own site content.

$59/mo · $0 setup· Included on Eddy Max

  • A chat assistant that answers only from your own content
  • Captures the visitor's details
  • Sends the lead to you by email or SMS
  • Hands off to a human when it isn't sure

Ask Eddy about Elphick Digital, live. Eddy answers only from this website, the same way it would from yours.

The fine print, in plain English

  • Launch credits. Your plan starts with launch credits for your redesign: 18 on Eddy, 30 on Super Eddy, 45 on Eddy Max. A page uses 3, so that's about 6, 10 or 15 pages. Bigger sites can add credits at $89 each or 5 for $349. Launch credits must be used within 60 days of starting and don't roll over. Shops, booking or CRM integrations, member logins and new copywriting aren't included.
  • 12-month minimum on all plans, then month to month with 30 days' notice.
  • Licensed while you're subscribed. We own the design and code; your logo, photos, words and domain name are always yours.
  • $0 setup Card on file, first month paid upfront, and a signed 12-month minimum before build work starts.
  • Update Credits are how you ask for changes after launch. Eddy: pay per change · Super Eddy: 2 a month · Eddy Max: 3 a month. What's a credit?
  • Pay yearly and get one month free.
  • If you cancel, the site comes down, unless you take the optional buyout to own it outright (unpaid minimum-term months plus an ownership fee).

Prefer to own it outright? See one-off builds

We never promise rankings, enquiries or test wins. We promise careful work, every month.

Straight answers

Common questions

Something we haven't covered? Email hello@elphickdigital.com.au or call 02 4095 2030.

What do I get when I sign up?

A full redesign of your website, drafted by Eddy from your real content and checked by Jordan, with $0 setup. Your plan's launch credits pay for it: 18 on Eddy, 30 on Super Eddy, 45 on Eddy Max. After launch, your plan keeps the site hosted, secure and backed up, and Update Credits cover the changes you ask for.

Does the redesign use my Update Credits?

No. The redesign uses your launch credits, which are separate. Your monthly Update Credits start after launch: Eddy pays $89 a change, Super Eddy includes 2 a month and Eddy Max 3 a month. Launch credits must be used within 60 days of starting and never roll into your monthly credits.

What's an Update Credit?

One credit is one change to one existing page section: up to 150 words of copy, an image swap, or a new section built from existing blocks. Eddy drafts it, Jordan checks it, and it's live within 2 business days. A new page is 3 credits. Unused monthly credits roll over for up to 3 months.

What if my site is bigger?

A page uses 3 credits, so launch credits cover about 6, 10 or 15 pages, depending on your plan. Bigger sites can add credits at $89 each or 5 for $349. Online shops, member logins, booking or CRM integrations (from $990) and new copywriting (from $490) aren't included.

What never costs a credit?

Always free: fixing our own mistakes, and updating your contact details or opening hours. Hosting, SSL, daily backups, uptime and security watch, updates, and broken-link and form fixes are part of every plan, so they never use a credit either.

Is setup really $0?

Yes, $0 on every plan. We just need your card on file, your first month paid upfront and a signed 12-month agreement before build work starts. We earn our keep over the 12-month minimum instead of through one large upfront invoice.

Do I own my website?

While you're subscribed, the site is licensed to you. Elphick Digital owns the design and code. Your logo, photos, words and domain name are always yours. If you cancel, the site comes down, unless you take the buyout to own it outright. A buyout is any unpaid months left in your 12-month minimum, plus an ownership fee matching the one-off package, less 10% for each full year paid (to 50% at most). We'll confirm your exact figure in writing before you decide.

What is a pay monthly website?

A custom website you pay for monthly instead of all at once. One price covers the redesign, hosting, care and your changes, from $129/mo with $0 setup and a 12-month minimum. After that it's month to month with 30 days' notice.

Do I have to buy anything after the concept?

No. The concept is free and yours to keep. No card, no call and no obligation. If you like it, we'll talk about making it real. If you don't, that's completely fine.

Let Eddy redesign your website. See it free first.

Free, checked by Jordan, usually in your inbox within one business day.